The Foundation plan
Not included. Get found without paying for clicks.
Everything in the planGoogle Ads
Google Ads, managed for a flat fee.
We run your Google Ads for a flat fee that’s part of your plan. Your ad budget goes 100% to Google, and our fee doesn’t grow when your budget does. Enquiries are tracked, so you can see which campaigns your tracked enquiries came from. From the Growth plan.
From the Growth plan
Demo business
0%
Many agencies charge a percentage of your ad spend. We charge 0%.The fee is part of your plan, and it doesn’t grow when your budget does.
What you get
Your campaigns, run for you.
- Campaign setup and ongoing management
- Landing pages built for your campaigns
- Google remarketing, to stay in front of people who looked but didn’t call
- Tracked enquiries, shown on your dashboard
- Monthly recommendations and a monthly check-in with a team member
Landing pages built for your campaigns
Each campaign sends people to a page made for that job, with click-to-call and a short enquiry form.
See where your enquiries came from
Calls and forms are tracked, so your dashboard shows which campaigns your tracked enquiries came from.
On the Authority plan
Local Services Ads.
Google Verified, pay per lead
Google’s pay-per-lead ads, which can appear at the top of search with a Google Verified badge once your business passes Google’s screening and verification. On the Authority plan, we manage them where Google offers them for your trade and area. Google is moving Local Services Ads into Google Ads in stages through 2026 and 2027. We manage them either way.
Beyond Google
Bing and YouTube ads where they make sense, on the Authority plan.
Ads by plan
Google Ads start with the Growth plan.
The Growth plan
Google Ads, landing pages and remarketing.
Everything in the planThe Authority plan
Adds Local Services Ads where available, Bing and YouTube ads where relevant, and landing pages for every channel.
Everything in the planAd spend is separate and paid directly to Google.
Straight answers
About Google Ads.
Do you take a percentage of my spend?
No. 0%. The fee is part of your plan.
How much should I spend?
We recommend a starting budget for your trade and area. You decide, and you pay Google directly.
Who owns the ad account?
You do. Your ad accounts stay in your name, and we’re given access to manage them.
Is the Foundation plan worth it without ads?
Yes, if you want to get found without paying for clicks. You can move to the Growth plan when you want more calls.
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