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Launch pricing: locked for 12 months

Choose your plan.

Every plan includes your website, ongoing content and customer tools. Choose the level of managed marketing you need.

2 months free with yearly billing. All prices in USD.

Launch pricing

Foundation plan

Own your local area.

$299/mo

Billed yearly: $3,588 a year

You save $720 a year

Your website, ongoing content and customer tools, managed as one service. Everything below is in the plan.

In the plan

  • SEO-optimized website on Goanna Edge, on your own domain
  • Pages built around your services and the areas you cover
  • Webpages and case studies from your completed jobs
  • Social media and Google posts from your job content
  • Google Business Profile management
  • Automatic review requests and review replies
  • Email to your past customers
  • Goanna Edge platform access: hosting, security, maintenance, small edits
  • Goanna Digital app access and unified inbox
  • CRM with inquiry and job pipeline
  • Follow-up automations and AI assistant
  • AI phone reception and missed-call text-back*
  • Estimates and invoices from your phone
  • Online booking and inquiry forms
  • Call tracking, live dashboard and monthly summary
  • Not included: Managed Google Ads

Website setup is included in your plan. Managed advertising starts with the Growth plan.

Launch pricing

Authority plan

Be the biggest in town.

$999/mo+ Additional Modules

Billed yearly: $11,988 a year

You save $2,400 a year

The base price is locked. Extra industries ($399/mo each, billed yearly) and separately managed ad areas ($149/mo each) are Additional Modules, chosen and priced before you pay. Their prices are locked for 12 months, the same as your plan.

Everything in the Growth plan, with advertising on more channels, campaigns to past customers and strategic support.

Everything in the Growth plan, plus

  • Facebook and Instagram Ads management
  • Cross-channel retargeting
  • YouTube and Bing Ads where relevant
  • Strategic SEO content: full market coverage
  • Email marketing campaigns
  • Past-customer re-engagement sequences
  • Video content and YouTube presence where relevant
  • Monthly strategy session
  • Quarterly growth review

Sign up straight away. We then book a short call to tailor the plan to your business. Ad budgets are separate.

* AI phone reception and missed-call text-back include fair use. Job-based content is built from the photos and details you upload through the Goanna Digital app. Every plan is paid upfront: your plan starts the day you pay, and setting everything up is part of your first month or year. Cancel anytime, no cancellation fee. Your plan price is locked for 12 months.

Compare every inclusion, side by side

In every plan

Included whichever plan you pick.

Website & Goanna Edge platform access

An SEO-optimized website built for your business on our proprietary Goanna Edge platform, on your own domain. Pages built around your services and the areas you cover. Hosting, security, maintenance and small edits included.

Your completed jobs become content

Upload photos and a few details through the Goanna Digital app. Suitable jobs become webpages and case studies on your site, Google posts and social media posts.

Goanna Digital app & unified inbox

Calls, texts, emails and website inquiries through your connected channels, in one place on your phone. CRM and inquiry pipeline, estimates, invoices and online booking. Follow-up automations keep inquiries from going cold.

AI receptionist & AI assistant

Your AI receptionist answers calls (fair use) and your AI assistant answers website questions, capturing inquiry details day or night. Missed-call text-back and after-hours responses are included.

Google profile & reviews, managed

Google Business Profile set up and managed. Automatic review requests once the job is completed and fully paid, and replies handled.

Tracking & reporting

Call tracking with dedicated numbers, a live dashboard of calls, leads and bookings, and a monthly summary of activity and inquiries.

Why the price is what it is

Our platform does the repetitive work. People make the calls.

Agencies hand-build every page, post and report, then bill for the hours. We built our own platform, app and automations so that work runs itself. The people on your account spend their time on the things that win you jobs.

  1. Your site runs on Goanna EdgeOur proprietary web platform, built for home service businesses. Your site sits on your domain, built around your services and the areas you cover, and kept current as your jobs come in.
  2. Automations and AI handle the routineFollow-ups, review requests, missed-call text-backs and after-hours replies happen every time, in your name, through the Goanna Digital app. How AI works in your plan.
  3. A person checks the workYour site, your ads and your words are reviewed by a Goanna Digital team member who knows your account before they go live.
The detail

Every inclusion, side by side.

One row per feature. Every row shows what each plan includes.

Showing all 54 inclusions.

Plan comparison
FeatureFoundation planOwn your local area.Growth planMost businessesAuthority planBe the biggest in town.
Your website
Goanna Edge platform accessIncludedIncludedIncluded
Website design for your businessIncludedIncludedIncluded
SEO-optimized websiteIncludedIncludedIncluded
Mobile-friendly websiteIncludedIncludedIncluded
Pages for your servicesIncludedIncludedIncluded
Pages for your service areasIncludedIncludedIncluded
Website hostingIncludedIncludedIncluded
Website securityIncludedIncludedIncluded
Website maintenanceIncludedIncludedIncluded
Small website editsIncludedIncludedIncluded
Campaign landing pagesNot includedIncludedIncluded
Ongoing SEO & content
Webpages from your completed jobsIncludedIncludedIncluded
Case studies from your completed jobsIncludedIncludedIncluded
Social media posts from your job contentIncludedIncludedIncluded
Google posts from your job contentIncludedIncludedIncluded
Strategic SEO content written by our teamLightPages and posts from your completed jobsFull coveragePlus full local search coverage of your service areaFull marketPlus content for every channel you advertise on, across your whole market
Ongoing search optimizationNot includedIncludedIncluded
Video contentNot includedNot includedWhere relevant
YouTube presenceNot includedNot includedWhere relevant
Google profile & reviews
Google Business Profile setupIncludedIncludedIncluded
Ongoing Google Business Profile managementIncludedIncludedIncluded
Automatic review requestsIncludedIncludedIncluded
Review repliesIncludedIncludedIncluded
CRM & customer management
Goanna Digital app accessIncludedIncludedIncluded
Unified inbox: calls, texts, email, web inquiriesIncludedIncludedIncluded
CRM: inquiry and job pipelineIncludedIncludedIncluded
Estimates from your phoneIncludedIncludedIncluded
Invoices from your phoneIncludedIncludedIncluded
Online bookingIncludedIncludedIncluded
Website inquiry formsIncludedIncludedIncluded
Calls, chat & follow-up
AI assistant on your websiteIncludedIncludedIncluded
Inquiry response automationsIncludedIncludedIncluded
After-hours inquiry responseIncludedIncludedIncluded
Missed-call text-backIncludedIncludedIncluded
AI phone receptionIncluded*Included*Included*
Follow-up automationsIncludedIncludedIncluded
Email to past customersIncludedIncludedIncluded
Email marketing campaignsNot includedNot includedIncluded
Past-customer re-engagement sequencesNot includedNot includedIncluded
Advertising & lead generation
Google Ads management: flat fee, 0% of your spendNot includedIncludedIncluded
Google remarketingNot includedIncludedIncluded
Facebook Ads managementNot includedNot includedIncluded
Instagram Ads managementNot includedNot includedIncluded
Cross-channel retargetingNot includedNot includedIncluded
Bing Ads managementNot includedNot includedWhere relevant
YouTube Ads managementNot includedNot includedWhere relevant
Tracking, reporting & support
Call tracking with dedicated numbersIncludedIncludedIncluded
Live performance dashboardIncludedIncludedIncluded
Monthly activity summaryIncludedIncludedIncluded
Monthly performance recommendationsNot includedIncludedIncluded
Monthly check-in with a team memberNot includedIncludedIncluded
Monthly strategy sessionNot includedNot includedIncluded
Quarterly growth reviewNot includedNot includedIncluded
Additional Modules: extra industries or separately managed ad areasNot includedNot includedChosen and priced before you pay
Choose planChoose planChoose plan

* AI phone reception and missed-call text-back include fair use. Job-based content is built from the photos and details you upload through the Goanna Digital app. Every plan is paid upfront: your plan starts the day you pay, and setting everything up is part of your first month or year. Cancel anytime, no cancellation fee. Your plan price is locked for 12 months.

Ad spend

Your plan pays for management. Your budget goes to the platforms.

On the Growth and Authority plans we run your campaigns for a flat fee. Your advertising budget is paid by you, directly to Google or Meta, and you approve it before anything runs.

Goanna Digital

0% ad spend fees

One flat fee. Your ad budget goes 100% to Google or Meta. Our price does not move when your budget does.

For comparison: most agencies charge a retainer plus 10–20% of what you spend on ads.

Ownership & leaving

Your domain, your content, your customers. Always.

Yours

Domain, content and customer data

You always own your domain and keep it in your own account. You point it to your website on Goanna Edge; ownership never transfers to Goanna Digital. Your content, photos, reviews and customer data are yours.

Anytime

Cancel when you like

No cancellation fee. Notice periods and prepaid-term treatment are set out in your agreement before payment. If you leave, you can request a copy of your public website as it exists at that time.

Leaving before 12 months and want to keep a copy of your website as it looks at that time? We provide the website files for a one-off $2,000 fee, because the build cost was absorbed into your plan. After 12 months the copy is free. Waived on yearly billing.

What you receive

Your public pages, text and images as visitors see them, as ordinary web files. Your new host or developer handles hosting, forms and any replacement integrations.

What ends with your subscription

Goanna Digital and Goanna Edge platform services: platform access and hosting, Goanna Digital app access, the unified inbox, automations, AI assistant, AI phone reception, tracking and reporting. The proprietary platform does not transfer.

Our commitment

We deliver the agreed work, and show you what was done.

We build your website, set up every service in your plan and carry out the ongoing work. Your dashboard and monthly summary show what we did and how your marketing is performing, so you can see what your fee pays for.

Results also depend on your market, your budget and your business: answering inquiries, doing good work and uploading job photos through the Goanna Digital app. We do not guarantee rankings, lead counts or revenue.

Straight answers

Before you get started.

If it is not answered here, email support@goannadigital.com. A person replies.

What does it cost, exactly?

$299, $549 or $999 a month (plus Additional Modules on the Authority plan), billed yearly with two months free. Month to month is $359, $659 or $1,199. Same price for everyone: the price on the page is the price.

When do I pay?

You pay for your first month or year when you choose a plan. Payment opens onboarding. Your plan starts the day you pay, and setting up your website and services is part of your first month or year.

What does launch pricing mean?

Your plan price is locked for 12 months from the day you start, and so are the prices of any Additional Modules you choose. Ad spend is separate. We confirm the price of any plan change before you approve it.

Can I cancel?

Yes. Cancel anytime, no cancellation fee. The optional website copy is separate: $2,000 if you request it inside 12 months (waived on yearly billing), free afterwards. Notice periods and prepaid-term treatment are set out in your agreement before payment.

Do I own my website and domain?

You own your domain and keep it in your own account; you point it to your site on Goanna Edge and ownership never transfers. Your content, photos, reviews and customer data are yours. The platform it runs on is ours, which is what keeps it affordable to run.

My business works in more than one industry. Which plan can I choose?

You can choose any plan for a business operating in multiple industries. Your additional industries appear on your website, and completed jobs can generate content across those industries. The managed marketing included in your chosen plan focuses on your main industry. The Authority plan lets you purchase additional managed marketing for other industries.

How do Additional Modules work?

Additional Modules cover extra industries, such as plumbing and electrical under one business, and ad areas you want managed with their own budget. Your standard service area is already included in your plan. Each account supports one business, including multiple industries. Multi-branch support and a combined inbox for separate businesses are not currently available, so each separately named business needs its own plan. On the Authority plan you choose them before you pay and see the price as you go: $399 a month for each extra industry and $149 a month for each extra separately managed area, billed yearly ($479 and $179 month to month). Serving another city under shared management costs nothing extra. Their prices are locked for 12 months, the same as your plan, and adding them never changes the base price.

What else do I pay for?

Ad spend, paid by you directly to Google or Meta, on the Growth and Authority plans. Additional Modules on the Authority plan. We disclose any usage charges and taxes before payment. Nothing else.

How much time will you need from me?

After payment, complete the onboarding form with your business details, service areas and photos; allow about an hour. A Goanna Digital team member guides you through the form, account access and setup. Once live, upload completed-job photos through the app and respond to inquiries.

Which plan should I pick?

Busy on word of mouth and want to look the part and stop losing inquiries: the Foundation plan. Want more calls and ready to run ads: the Growth plan. Want to be the first name in your area, across every channel: the Authority plan. Most businesses take the Growth plan. You can change plans later.

Is it real people or software?

Both. Our platform and automations do the repetitive work, which keeps the price flat. Goanna Digital team members make the judgment calls on your site, your ads and your words.

Do you guarantee results?

We commit to completing the agreed work and showing you what was done and how it is performing. We do not guarantee rankings, lead counts, bookings or revenue. Your market, budget, customer service and follow-through all affect the outcome.

Get started

Get started

Let’s get your marketing working for you.

Choose a plan, complete the onboarding form, and a Goanna Digital team member takes it from there.

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