Lead Generation for Service Businesses
High-Intent Leads, Low Friction. Built Around How You Work.
High-Intent Leads, Low Friction. Built Around How You Work.
We don’t sell “leads” — we build systems that bring you the right customers, filter out tyre-kickers, and follow up automatically so you can spend less time chasing and more time quoting and closing.
Whether you're a plumber, roofer, sparky, or something niche, we build lead gen engines tailored to your budget, industry, and ideal job type.
Our Lead Generation Approach
We run tightly targeted Google Ads and Meta campaigns that only show to people in your service area — searching for exactly what you offer. No wasted clicks, no blind spend.
We create pages designed to turn visitors into booked jobs, not just traffic. Every form, call button, and message flow is built around what works best for your service type.
When a new lead comes in, we trigger instant SMS/email replies, follow-up reminders, and lead notifications — so no one slips through the cracks.
Got $1K/month? We’ll make it count. Want to scale to $5K? We can do that too — with conversion tracking and ad split testing built in.
Full Visibility, All the Time
See your leads in real-time in your Goanna dashboard
Track where they came from, how much they cost, and whether they turned into jobs
Adjust your spend any time — or pause a campaign if you’re fully booked
If it turned into a job
What We Measure
CPA (Cost Per Acquisition): How much you’re spending to win each job
Lead Quality: Whether they’re real buyers or time-wasters
Conversion Rate: What % of people who click actually contact you
We don’t just hand you numbers — we explain what they mean, and how to improve them.
What Makes Goanna Lead Gen Different?
No third-party marketplaces or “shared” leads — they’re yours, end to end
Human support + automation — real people, plus clever tech
CRO-built assets included — not tacked on later
Flexible services — turn channels on/off depending on your workload
Modular — run Google only, Meta only, or both
