Logo Design

FAW is brand from China that produces and sells large commercial trucks to commercial customers globally.

Through their vertically integrated business model, they offer reliable and aggressively priced alternatives vehicle solutions to established commercial vehicle brands in the Australian market.

We partnered with FAW to develop a market-appropriate version of their company logo to be displayed on their vehicles.

From detailed market analysis we identified the key priorities of establishing customer trust through design relatability, and communicating the durability and reliability of the brand products.

Our design created a powerful logo that communicates the premium quality of the FAW vehicle brand in the Australian market.